The process of placing your real estate for sale may be exciting, and you may get carried away with impulses to post about it on all your social media accounts. Maybe you want to immediately post to social media about how utterly delighted you are to finally get rid of your home, or perhaps you want to post about the exact date, time, and address of your open house. You should first check with your real estate company for a social media plan. Beyond that, here are ways to save yourself from that frustration and avoid social media mistakes.
Stop! Don't Complain About All the Things You Hate About Your Home
This may seem like a no-brainer, but the most popular social media websites are flooded with complaints. People are eager to have their frustrations heard. It's only natural to want to commiserate to a sympathetic audience. However, if you need to vent on social media, steer clear of discussing your home. A simple rant about a part of your home that you wish was different can come back to haunt you when placing it for sale.
Stop! Don't Show Photos of Your Kids Enjoying Your Home
Many people post photographs of their children on social media, and parents should do what works for their family. When you are posting photos of your home for sale and setting them up for public consumption, you should avoid posting pictures of your children in that home. It can seem irresistible since showing their joy in your home may be the most appealing pictures you can imagine. However, since your house may be advertised by its full address, it isn't the safest choice. It's better to avoid mentioning personal details altogether on public listings.
Stop! Don't Advertise Your Home Listing on Your Business Pages
Many home listings give the exact address of a house that's for sale. Therefore, if you post an ad that's showcasing your home for sale on a business page, that can make you vulnerable and accessible to anyone who happens to patronize your business or surf onto your business website. Resist the urge to cross post home listings to your business pages unless you are certain that your privacy is protected with the home listing.
Finally, social media is a very helpful tool that real estate agents often utilize to connect home sellers with buyers. It should be used wisely. If in doubt, talk to your real estate agent about best practices for sharing real estate on social media. You will find that it can be a fun and productive use of your time when you protect yourself in the process.
